 My favorite yet has been 'Helmut Newton: Sex & Landscapes', which showed into last summer. The advertisement postcards were soft black with a flash of hot pink block text, complete with a portrait of a masked nude woman holding a cigarette on the reverse. The image of the crowd on opening day is forever imprinted in my mind. It was a mild day in late February, but the piazza, completely filled with people [as Italians have no idea what a line is] and spilling over into the courtyard of the Ufficio del Turismo, upped the temperature by a few degrees. I am still taking notes on how to get a whole city to be interested in an art show. Americans work so hard to get celebrities and investors to come to every exhibit; what is forgotten is the rise of modern art to make it for the people.
My favorite yet has been 'Helmut Newton: Sex & Landscapes', which showed into last summer. The advertisement postcards were soft black with a flash of hot pink block text, complete with a portrait of a masked nude woman holding a cigarette on the reverse. The image of the crowd on opening day is forever imprinted in my mind. It was a mild day in late February, but the piazza, completely filled with people [as Italians have no idea what a line is] and spilling over into the courtyard of the Ufficio del Turismo, upped the temperature by a few degrees. I am still taking notes on how to get a whole city to be interested in an art show. Americans work so hard to get celebrities and investors to come to every exhibit; what is forgotten is the rise of modern art to make it for the people.I think the show shocked the city a bit. My marketing professor seemed traumatized after having to bear a first date in the company of aisles of naked women. A sales associate at Viktor & Rolf kept telling me how he never thought Helmut Newton could be so violently vulgar. I loved the reaction. I loved that there was actually a reaction. Taking notes on this one, too. I believe they followed in July with a Botero retrospective, and the change is so swift and substantive, you hardly even remember what came before it. I can't think of any way to say it better than Aldo Nove did - Milano si dimentica, si trasforma, per sopravvivere a se stessa.
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